Seth Godin: "Ads are the new online tip jar"

The idea here is that, if you like some content, it'd be nice to repay the author by clicking an ad (as they are likely his/her main source of revenue). Note, however, that it's important that you actually at least consider the product which the advertiser is offering. Otherwise, while you are helping out the content creators in the short-term, you are hurting them long-term by devaluing ad click-thrus. If people only click ads to thank creators, ads don't do advertisers any good.

(I wonder if I have to remove this post if I start offering advertising space?)

Link: Ads are the new online tip jar